Strategy without tactics is the
slowest route to victory.
Tactics without strategy is the noise before defeat.
Tactics without strategy is the noise before defeat.
Sun Tzu
(Chinese General, circa 500 BC)
Welcome
Straight Forward is a marketing consulting firm.
Our clients ask us to help them with
- Creating marketing strategies
- Developing ’creative and effective tactics’
’Creative and effective tactics’ is the most underestimated key to success. Strategy without tactical completion remains a theoretical boardroom exercise. Tactics are Straight Forward’s forte.