Straight-forward.nl

Frequently Asked Questions

What is a marketing strategy and what are marketing tactics?

Strategy is about objective and direction, tactics are about how and by what means the strategy should be fulfilled. Tactics are contrary to strategy a battle on the square inch. One wrong phrase can damage or even destroy a brand value proposition.

Nowadays marketing is heavenly linked to IT systems and support, e.g. in relation to CRM system, database system, online order management system, etc. Do you have the expertise and experience to support our marketing department with these processes (design, usage, analyses , reporting formats, etc)?

The way we support our customers lies in the field of problem definition, compiling Request for Proposal, vendor selection, evaluation etc. Our roots in DM, coupled with long time experience helps many clients to shorten their learning curve.

Can you help us in the field of Telemarketing in general and Telesales in particular?

Yes, we can. We have a large in-house experience regarding Telemarketing and Telesales in both BtB as BtC. Customers take advantage from the many lessons learned.

What is your experience re the web?

To date 65% of all projects we have executed over the last 10 years are related to the web in whatever form.

Which European markets do you cover?

European experience relate to Germany, UK, Ireland, France, Netherlands, Belgium, Luxemburg, Austria, Switzerland, Denmark, Sweden, Norway, Finland, Spain and the Czech Republic.

Is Straight Forward capable to provide manpower for interim marketing management?

Yes, we are. Part time or full time whatever the need of our customers is.

What is your remuneration model?

Straight Forward quotes per day and not per hour. Each project is quoted in advance in number of days. A day in our definition takes between 10-12 hours incl travel time.


		Marketing takes day to learn. Unfortunately it takes a lifetime to master Philip Kotler			Frequently Asked Questions What is a marketing strategy and what are marketing tactics? Strategy is about objective and direction, tactics are about how and by what means the strategy should be fulfilled. Tactics are contrary to strategy a battle on the square inch. One wrong phrase can damage or even destroy a brand value proposition. Nowadays marketing is heavenly linked to IT systems and support, e.g. in relation to CRM system, database system, online order management system, etc. Do you have the expertise and experience to support our marketing department with these processes (design, usage, analyses , reporting formats, etc)? The way we support our customers lies in the field of problem definition, compiling Request for Proposal, vendor selection, evaluation etc. Our roots in DM, coupled with long time experience helps many clients to shorten their learning curve. Can you help us in the field of Telemarketing in general and Telesales in particular? Yes, we can. We have a large in-house experience regarding Telemarketing and Telesales in both BtB as BtC. Customers take advantage from the many lessons learned. What is your experience re the web? To date 65% of all projects we have executed over the last 10 years are related to the web in whatever form. Which European markets do you cover? European experience relate to Germany, UK, Ireland, France, Netherlands, Belgium, Luxemburg, Austria, Switzerland, Denmark, Sweden, Norway, Finland, Spain and the Czech Republic. Is Straight Forward capable to provide manpower for interim marketing management? Yes, we are. Part time or full time whatever the need of our customers is. What is your remuneration model? Straight Forward quotes per day and not per hour. Each project is quoted in advance in number of days. A day in our definition takes between 10-12 hours incl travel time.